Binance, one of the largest exchanges in the world, recently announced its new project to celebrate International Women\u2019s Day (IWD) and discuss the gender gap in the industry.<\/p>\n
The project includes a marketing campaign to open the discussion of “what can be done to bridge the gap” and a beginner course on Binance Academy to help women start their crypto journey.<\/p>\n
For this IWD, the exchange is \u201con a mission to help women across the globe take their first steps in crypto.\u201d This includes offering a $25 reward in USDT to the first 5,000 women who take a short quiz on Binance Academy.<\/p>\n
The \u2018CRYPTO\u2019 fragrance was first teased to the public on Tuesday in an X (former Twitter) post. The fragrance is labeled a \u201cluxurious fusion of exotic ingredients including HODL, DYOR, YOLO, and LFG.\u201d<\/p>\n
\nFragrance meets finance.<\/p>\n
The new #Binance<\/a> scent is here… pic.twitter.com\/0A8kEuhYhR<\/a><\/p>\n
— Binance (@binance) March 5, 2024<\/a><\/p>\n<\/blockquote>\n
The real announcement revealed that the perfume was part of Binance\u2019s 2024 IWD inclusivity campaign. The exchange set up a perfume stand to captivate the female audience that passed by the stand.<\/p>\n
As stated in the video, the goal of the \u2018CRYPTO\u2019 stand was to \u201cspark conversation\u201d since \u201cwomen are still not investing in crypto as much as men.\u201d<\/p>\n
Most of the women showcased in the video said they had not begun their crypto journey yet. However, they expressed their curiosity about the sector and suggested that a \u201cfear factor\u201d played into their caution to dive into cryptocurrencies.<\/p>\n
<\/span>Fragrance Meets Finance Ignites The Wrong Conversation<\/span><\/h2>\n
Undoubtedly, the marketing strategy sparked a conversation among the community. Many users expressed their thoughts on the campaign, suggesting that the exchange might have missed the mark this time.<\/p>\n
Highlighted<\/a> by Betty, an artist and creator of the successful Deadfellaz NFT collection, the campaign seems to be based on the stereotype that women can be allured by \u201cpretty things.\u201d<\/p>\n
The campaign’s seemingly stereotypical approach, whether intentional or not, was met with negative reactions from the community.<\/p>\n
As the replies show, the post raised criticism for the exchange\u2019s decision to launch this part of the project, with some questioning the campaign\u2019s real purpose and Binance\u2019s steps<\/a> to \u201cbridge\u201d the gender gap in the industry.<\/p>\n
Although the gender gap and inequality that women face daily are a serious matter, humor<\/a> was not absent from the replies. Many expressed their discomfort and suggested using comedy and memes.<\/p>\n
Is The Crypto Community Just A Mojo Dojo Casa House?<\/p>\n
Some suggestions in the replies included giving women a platform within the crypto space to share their experiences. This could encourage others to educate themselves about the industry and show that \u201cit\u2019s not just a bro club,\u201d as a member of the community stated.<\/p>\n
\nAs a woman in crypto I thought this was a joke. Sweet Jesus how did this idea get through?? <\/p>\n
Why not just share more about the incredible females already in the space? Use your platform to elevate them so other women that are not yet in the space can see it\u2019s not just a bro club<\/p>\n
— Rondelle (@rondelledesigns) March 6, 2024<\/a><\/p>\n<\/blockquote>\n
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