Prenetics, a health technology company known for its innovative solutions, has recently decided to halt any further acquisition of Bitcoin. This strategic pause comes as the market for cryptocurrency experiences significant fluctuations.
As reported, the firm ceased its daily Bitcoin purchases on December 4, 2025. Despite this, Prenetics maintains ownership of approximately 510 BTC, emphasizing their commitment to protect existing assets instead of expanding their investments in the crypto space.
Prenetics Pauses Bitcoin Acquisitions
News outlets such as Bloomberg have highlighted that Prenetics was exploring a treasury management strategy similar to those utilized by several publicly traded companies. These companies view Bitcoin as a potential reserve asset.
Initially, Prenetics began its Bitcoin accumulation early in 2025. However, management has indicated a shift in strategy, prompted by changing market conditions that have become increasingly challenging.
Discussions among the company’s board and leadership led to the consensus that pausing these purchases would better safeguard their financial resources and enhance shareholder value while keeping the existing crypto holdings intact.
IM8 Expansion Takes Priority
According to recent reports, much of this strategic pivot is influenced by the growth of IM8. This is Prenetics’ consumer health and nutrition brand that David Beckham co-founded. IM8 has impressively surpassed $100 million in annual recurring revenue within less than a year.
Management forecasts that IM8 could generate revenues in the range of $180 million to $200 million for the fiscal year 2026, strengthening investor confidence that this segment can operate independently.
The $48 million equity raise in October 2025 aimed to support IM8’s growth while originally intended to bolster Bitcoin purchases. However, the strategy is now shifting towards focusing on product development and market penetration.
Market Response
Following the announcement, shares of Prenetics displayed relative resilience, showcasing investor support towards the new health-focused strategy.
Market analysts have noted that this decision aligns with a broader trend among companies reconsidering their crypto treasury plans in light of the volatile cryptocurrency market, where some firms have opted for caution while others have continued to invest.
Current reports suggest that maintaining the existing 510 BTC allows Prenetics to capitalize on potential future gains while directing its resources towards expanding its product offerings.
Image sourced from Unsplash, data visual obtained from TradingView
