Recent blockchain insights from DataTrack indicate that GameStop may have liquidated its entire Bitcoin reserves, a move that could signal a transition for the company.
GameStop Transfers Significant BTC Holdings
In a recent announcement on social media, analytics provider DataTrack highlighted that GameStop has transferred its complete stack of Bitcoin to Coinbase Prime. This platform is known as a leading institutional brokerage service within the cryptocurrency ecosystem. Previously celebrated as the largest video game retailer globally, GameStop has faced challenges as digital gaming has overtaken physical outlets.
In a strategic pivot, GameStop adapted to the changing market landscape by integrating Bitcoin into its treasury in 2025, following the trend set by other forward-thinking companies. According to charts shared by DataTrack, from May 14th to 23rd, the company amassed a total of 4,710 BTC, with an average acquisition cost of approximately $107,900 each, amounting to a staggering $504 million.
As indicated in their analysis, GameStop’s wallets now show a total depletion of Bitcoin reserves. This notable decision occurs as the price of Bitcoin has faced significant downturns since October.
Additionally, another visual representation illustrates that prior to the outflows, the company’s reserves were trading significantly below their investment threshold.
According to DataTrack, the shift of funds to Coinbase Prime could indicate a looming sale, potentially locking in losses close to $76 million considering current market valuations.
This potential liquidation coincides with a wave of store closings. A dedicated blog tracking retailer closures has revealed that 470 GameStop locations have either officially closed or are confirmed to be closing this January.
Reflecting back to 2021, GameStop was at the center of a ‘meme stock’ phenomenon where its shares rose by an extraordinary 1,500% within two weeks amid a significant short squeeze.
In a bid to diversify, the company ventured into the world of non-fungible tokens (NFTs) later that year, launching a marketplace in 2022. However, the allure was short-lived, and the platform was ultimately phased out by early 2024.
If the recent Bitcoin transactions do indeed signify sales, it could spell the end of GameStop’s Bitcoin venture, mirroring the fate of its NFT marketplace.
Current BTC Market Situation
Bitcoin has stabilized around the $89,100 level following this week’s market fluctuations.
