In the ever-evolving landscape of cryptocurrency, Michael Saylor stands as a beacon of conviction amidst the swirling opinions of industry giants.
During a recent segment on Bloomberg Crypto with hosts Matt Meilier and Katie Greifeld, the executive chairman of MicroStrategy (now rebranded as Strategy) made his stance crystal clear: he’s undeterred by heavyweights such as JPMorgan or investor Warren Buffett. In his view, their potential entry into Bitcoin holds no threat.
Saylor remains steadfast in his approach. His company is engrained in crypto investment, consistently acquiring Bitcoin, a strategy he believes is pivotal for success.
Strategy’s Unwavering Commitment to Bitcoin
Currently, Bitcoin is valued at an impressive $107,918. Saylor asserts that we are still in the early stages of mainstream crypto adoption. He predicts that traditional finance institutions like JPMorgan may not even consider significant investments until Bitcoin skyrockets to $1 million.
Recently, JPMorgan revealed intentions to allow select clients to utilize Bitcoin ETFs as loan collateral. This follows news of their plans to facilitate direct Bitcoin purchases, highlighting a noticeable shift in traditional finance’s perspective on cryptocurrency.
However, Saylor dismissed these developments, reinforcing that Strategy is geared up to rival any competitor, regardless of their stature. He emphasized that legacy firms will eventually enter the market, although they might be paying a much higher price by then.
Michael Saylor: I welcome JPMorgan’s competition. When they finally make the move, they will be purchasing Bitcoin at a staggering $1 million each. Expect prices to soar! pic.twitter.com/YaEg4ToLTg
— Altcoin Daily (@AltcoinDaily) June 10, 2025
The Future: No More Bear Markets?
In the same interview, Saylor made a provocative assertion: he believes there will never be another bear market for Bitcoin. While such a statement can be debated, he supports it with ongoing investments by Strategy and what he perceives as a growing demand on the horizon.
This assertion might raise eyebrows among other investors who have witnessed Bitcoin’s historical volatility. Yet for Saylor, Bitcoin represents more than just an asset; it’s the cornerstone of Strategy‘s entire framework. He claims this unique positioning affords the company a significant advantage.
Moreover, Saylor mentioned that the Bitcoin-backed framework allows Strategy to issue preferred stock with enhanced liquidity and promising returns, although he did not present exhaustive data to validate his claims during the interview.
JPMorgan’s Role: A Positive for Bitcoin’s Trajectory
Even while downplaying potential threats, Saylor acknowledged that JPMorgan’s engagement could prove beneficial for the wider crypto market. He speculated that increased institutional interest might elevate Bitcoin prices further, ultimately benefiting those who are already invested.
On May 1, he tweeted a bold prediction that Bitcoin could reach $1 million before wealth managers consider advising their clients to invest. He went further, suggesting it might even hit $10 million before the larger investing community recognizes its value.
Encouraging More Tech Firms to Embrace Crypto
Saylor’s vision stretches beyond traditional finance, as he has been vocally advocating for tech giants like Apple and Microsoft to secure some Bitcoin exposure. This initiative isn’t merely a ploy for Strategy but part of a broader mission he has championed over the years.
In doing so, he has criticized voices of skepticism including JPMorgan CEO Jamie Dimon and former President Donald Trump supporter Warren Buffett. Saylor suggests their reticence stems from a lack of understanding of Bitcoin’s transformative potential.
Regardless of differing viewpoints, Saylor’s message remains unwavering: Strategy continues to acquire Bitcoin, and he’s unafraid of facing competition head-on.
Image source from Medium, chart sourced from TradingView
