NEWPORT BEACH, California, September 29, 2026
Amaze Holdings, Inc. (NYSE American: AMZE) has announced plans to acquire BullionFX, a company specializing in gold-backed decentralized finance. The acquisition, valued at approximately $155 million in stock, aims to enhance Amaze’s portfolio by integrating BullionFX’s technology and infrastructure focused on gold-collateralized financial products.
Strategic Expansion into Decentralized Finance
The proposed acquisition would broaden Amaze’s reach beyond its existing creator commerce platform, entering the growing space of decentralized finance (DeFi). BullionFX’s core platform, Alchemy, is designed to create a secure and stable ecosystem utilizing physical gold as a financial backbone, catering to both retail and institutional markets.
Key Features of the Alchemy Platform
- Compliance-Focused Infrastructure: Alchemy aims to support a vibrant stablecoin industry by offering a compliance-oriented platform for transactions including payments, lending, and cross-chain DeFi applications.
- Gold-Backed Financial Products: The platform will provide products linking gold to currency and collateralized USD options, leveraging an Ethereum-based Layer 2 network for stability.
- Innovative Yield Engines: Alchemy is equipped with proprietary systems for generating competitive returns on investments, aimed at merging traditional finance with decentralized models.
Rising Demand for Gold-Linked Digital Assets
This acquisition comes at a time of renewed interest in cryptocurrencies and stablecoins. In June 2026, stablecoin transaction volume reached $1.79 trillion, up 125% from the previous year, according to Visa Onchain Analytics. Joel Krutz, Interim CEO of Amaze, highlighted that the integration of gold within a decentralized framework presents a unique opportunity for generating long-term value for investors.
Future Development Plans
If the deal goes through, Amaze plans to focus on launching a self-custody retail wallet and the Alchemy yield engines, with an initial application targeting a Stable Asset Treasury for gold and USD, pending regulatory approvals. By offering users direct access to gold-backed financial products, the platform aims to attract a broader audience looking for more control over their assets.
Transaction Details
The Letter of Intent (LOI) outlines that both companies will work towards final agreements, which includes a significant issuance of Amaze common stock to BullionFX. The deal is subject to regulatory review, board approvals, and standard closing conditions.
About Amaze Holdings, Inc.
Amaze Holdings is a comprehensive platform that empowers creators through tools for brand building, product development, and e-commerce solutions. The company focuses on transforming creativity into sustainable income through enhanced audience engagement.
Amaze Holdings Moves to Acquire BullionFX in a Strategic Expansion
Amaze Holdings, Inc. has announced its intent to acquire BullionFX, a digital financial platform focused on gold-backed assets, through a binding letter of intent. This acquisition is valued at approximately $155 million and aims to enhance Amaze’s offerings within the decentralized finance space.
Details of the Acquisition
Under the proposed agreement, Amaze intends to combine its existing technologies with BullionFX’s capabilities, which are designed to support the future value creation and operational efficiencies in the digital asset sector. The acquisition is seen as a strategic move to better integrate gold-backed digital assets into Amaze’s portfolio, potentially enabling smoother customer transactions and investment operations.
Future Projections and Benefits
Amaze anticipates that acquiring the BullionFX Assets will allow the company to leverage its own proprietary yield engines and platform features to generate significant returns. The expected synergies may also enhance product offerings, including a self-custody retail wallet and a Stable Asset Treasury vehicle, which are currently in development.
Challenges and Considerations
Despite the optimistic outlook, Amaze acknowledges several challenges that could impact the transaction and its execution. Key factors include the need for definitive agreements, successful regulatory approvals, and the overall volatility within cryptocurrency markets, as well as ongoing compliance with evolving laws and regulations pertaining to digital assets and decentralized finance.
The company also highlights risks such as cybersecurity threats and operational failures that could arise from integrating blockchain technologies into its existing operations. Public investor sentiment and the ability to secure necessary financing are additional considerations that will influence the outcome of this acquisition.
Conclusion
The proposed acquisition of BullionFX marks a significant step for Amaze Holdings as it positions itself within the rapidly evolving landscape of digital finance. Stakeholders are urged to maintain cautious optimism, acknowledging the range of variables that could influence the successful integration and ultimate success of this venture.
Contact Information
Amaze Investor Relations
Amaze Holdings, Inc.
Email: [email protected]
Phone: 888-672-0365
