A significant trend is emerging where publicly traded companies are transforming into digital asset-focused treasury entities. Utilizing capital markets, they are strategically acquiring cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), Solana (SOL), and XRP, to diversify and strengthen their financial positions.
This innovative shift is drawing parallels with past financial trends, such as mortgage-backed securities and derivatives, as large sums of money continue to propel corporate crypto holdings.

Though some experts caution about potential bubble scenarios, others argue that the dynamics of current crypto treasury strategies diverge markedly from previous market tumult.
Peter Chung, Head of Research at Presto, believes that while risks remain, the current wave of crypto treasury adoption displays a higher level of sophistication compared to past failures, such as the notable collapses of cryptocurrency firms in 2022.
Risk Management: A More Thoughtful Approach
In a comprehensive report, Chung details the strategic frameworks and capital management practices employed by these innovative firms, drawing comparisons to established financial paradigms.
As per Chung, the primary objective for these crypto treasuries is to boost shareholder value through tailored funding avenues, steering clear of overly leveraged models that characterized earlier cryptocurrency investment waves.
Critics frequently cite forced liquidations as a significant hazard, especially during market downturns. However, Chung points out that many firms are strategically avoiding using their digital holdings as collateral for loans.
Among an analyzed dataset of twelve firms that have raised approximately $44 billion, only one-third is financed through debt, with nearly 90% of this being unsecured debt. This mitigates the risk of escalating market pressure due to forced sales triggered by price declines.
Nevertheless, Chung acknowledges that liquidations may still occur under dire circumstances, especially if firms find themselves short on liquidity. Another consideration is the potential for activist investors to advocate for asset liquidations if share prices significantly fall below their net asset value (NAV).
Nonetheless, Chung asserts that activists typically prefer less extreme measures, like share buybacks or public sentiment initiatives, with liquidation being a last resort. This suggests that NAV-triggered liquidations are less likely to disrupt the market for newly established treasury firms.
Investment Valuations and Future Landscape
There’s a growing conversation comparing crypto treasury companies to Grayscale’s GBTC during the bullish market of 2021, where substantial premiums were interpreted as speculative behavior.
Chung, however, cautions against simplistic analogies, emphasizing the different operational structures and limited data points. Crypto treasury firms boast enhanced mechanisms for adapting their capital frameworks, potentially leading to adjusted asset valuations.
The model of corporate crypto treasury is attracting a mix of players, including companies like Twenty One, Nakamoto, GameStop, and Trump Media, following the ambitious example set by MicroStrategy.
Michael Saylor, co-founder of MicroStrategy, has been vocal about the firm’s aggressive strategy for Bitcoin acquisition, asserting that the company can withstand declines in Bitcoin value due to its unique financing approach.
While Bitcoin continues to dominate most treasury strategies, Chung notes an emerging interest in proof-of-stake cryptocurrencies, which offer staking rewards that could contribute positively to valuations.
However, effective treasury management will be critical. Mismanagement, excess leverage, or insufficient liquidity could expose firms to significant challenges, akin to those retail investors faced during previous market fluctuations.
Image credit to DALL-E, with market data sourced from TradingView