Dubai, UAE – May 9, 2025 – Bitget, a top cryptocurrency exchange and Web3 innovator, has announced a partnership with SWEAT, a groundbreaking movement economy platform designed to ease the transition for Web2 users into Web3. This collaboration was revealed during the Dubai Esports Festival 2025 (DEF), where participants engaged in activities that convert physical effort into cryptocurrency rewards.

Across prominent locations in Dubai, including billboards from the airport to Sheikh Zayed Road, a striking slogan is displayed: Walk into Crypto – Step. Sweat. Score. “We aim to transform physical activity into financial empowerment,” stated Oleg Fomenko, co-founder and CEO of SWEAT. “It’s about recognizing movement as a natural human action that can be rewarded with ownership in the digital sphere.”

Vugar Usi Zade, COO of Bitget, remarked, “Our goal has always been to connect Web2 with Web3. There’s no better way to do this than through the universal action of movement. This partnership makes cryptocurrency accessible in a way that resonates with everyday behavior.”

The partnership introduces innovative features, such as SWEAT’s AI movement coach, Mia, and enhanced multi-chain wallet capabilities. For Bitget, this alliance further solidifies its commitment to bridging traditional and decentralized economies. “We’re creating connections, not barriers,” emphasized Vugar. “By engaging users with their daily movements, we provide smooth transitions to Web3. Whether you’re into fitness or just curious about crypto, this partnership makes the journey easy and rewarding.”

This collaboration symbolizes a transformative approach where fitness merges with finance, reshaping user interaction with digital assets. SWEAT and Bitget are pioneering mainstream cryptocurrency adoption by converting everyday activities into economic prospects. As Dubai showcases SWEAT x Bitget advertisements, it’s evident: the future of Web3 involves more than just analyzing data on screens; sometimes, you have to move to make it meaningful.

About Bitget

Founded in 2018, Bitget is a leading cryptocurrency exchange and Web3 firm. With over 120 million users in more than 150 regions, Bitget offers intelligent trading solutions such as its unique copy trading feature, along with real-time access to cryptocurrency market data for Bitcoin, Ethereum, and more. Previously known as BitKeep, the Bitget Wallet provides a comprehensive suite of Web3 tools, including wallet functionalities, token swaps, an NFT marketplace, and a DApp browser.

Bitget is committed to fostering cryptocurrency adoption through key partnerships, such as being the Official Crypto Partner of the renowned LALIGA in selected markets, and collaboration with Turkish national athletes like Buse Tosun Çavuşoğlu and Samet Gümüş. These efforts aim to motivate a global audience to embrace cryptocurrency’s future.

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About SWEAT

SWEAT is a Web3 initiative that incentivizes physical activity by rewarding users with tokens for their movements. The $SWEAT token can be earned through steps, allowing users to leverage their physical activity in a thriving Movement Economy. Users can store their tokens in the SWEAT Wallet, which boasts over 20 million downloads and 3 million active monthly users. By downloading the SWEAT Wallet for free, individuals can start earning $SWEAT and join a community where every step matters.