In a bold move that has captured significant attention, Méliuz’s Chairman, Israel Salmen, recently drew an intriguing parallel between Bitcoin and a “nuclear reactor” during an investor conference call. This comparison emphasizes the transformative energy that Bitcoin can provide for innovative companies.
Méliuz has become a trailblazer, receiving backing from its shareholders to become Brazil’s foremost Bitcoin treasury company. The decision was met with overwhelming approval, signifying strong trust among investors for this new venture.
Salmen highlighted that this strategic pivot aligns Méliuz’s operational health with Bitcoin’s performance, opening up exciting opportunities for growth. The decision has sparked interest from investors both domestically and internationally, showcasing the company’s willingness to innovate in the fintech sector.
Méliuz’s Bold Bitcoin Strategy
Recent reports indicate that Méliuz has invested approximately $28.4 million to acquire 274.52 BTC, adding to its existing reserve of 45.78 BTC, bringing the total holdings to 320 BTC. This investment underscores the firm’s commitment to integrating cryptocurrency into its core operations.
Salmen articulated that the plan is to gradually increase their Bitcoin holdings using various financial tools, emphasizing a strategic rather than speculative approach. This alignment of Bitcoin with their premise is set to enhance the overall value of shareholder investments moving forward.
Significantly, Bitcoin’s incorporation is not just a protective measure but a strategic play designed to bolster every share’s intrinsic value, thus creating more substantial returns for investors.
“The introduction of Bitcoin acts like a nuclear reactor within our business model, fueling future growth.” – Israel Salmen, Chairman of Méliuz pic.twitter.com/vpRw8z6Nbj
— john doe (@johndoe) May 19, 2025
Surging Stock Performance
Data shared by market analyst Matthew Sigel from VanEck illustrates a remarkable surge in Méliuz’s stock, which escalated from R$3.00 in February 2025 to an impressive R$10.70 by May. This meteoric rise reflects a burgeoning confidence in the coupling of Méliuz’s stock with Bitcoin.
Trading volumes also soared in April, fueling this upward momentum. Industry experts interpret this price rally as a positive signal, indicating that integrating Bitcoin within a traditional business model could indeed offer lucrative benefits.
However, some analysts caution that market volatility associated with Bitcoin volatility could adversely affect Méliuz should there be a downturn. Regardless, this surge has brought Méliuz into the spotlight, positioning it as a formidable player in the fintech arena.
Interesting Market Trends
Notably, competitors are also experiencing significant gains. For instance, Semler Scientific’s stock increased by 40%, reaching $42.36 on May 19. This increase can be attributed to a reported 22% Bitcoin yield achieved so far this year.
In a broader trend, Strategy saw its share price climb from $317 to $400 as of May 19, suggesting that the integration of Bitcoin into business models is becoming increasingly popular.
Furthermore, Strategy has established itself as the leading corporate Bitcoin holder with 576,230 BTC, equating to a staggering $59.57 billion. The company has reported a remarkable gain of 73,120 BTC year-to-date and substantial paper profits in the previous year.
El Salvador’s Booming Bitcoin Reserves
As noted by President Nayib Bukele, El Salvador’s national Bitcoin investment now encompasses 6,181 BTC, initially purchased for $287.1 million, with a current valuation exceeding $640 million, showcasing the potential growth of Bitcoin investments on a national scale.
Featured image from Unsplash, chart from TradingView
