The surge of Bitcoin beyond $124,000 this year stems from a variety of factors, significantly driven by small and mid-sized enterprises. Insights from River, a firm specializing in crypto financial solutions, reveal that there’s a consistent stream of purchases that forms a robust, albeit quieter, demand for Bitcoin.
The Influence of Smaller Enterprises
Data indicates that businesses acquired approximately 84,000 BTC in 2025, representing about 25% of what larger institutional investors currently possess.
Real estate agencies are at the forefront, with nearly 15% investing profits into Bitcoin. Other industries, such as hospitality, finance, and technology, are also actively participating, with allocation percentages between 8% and 10%. Remarkably, even sectors like fitness, art, and religious organizations have begun to engage.
Most Companies Opt for Conservative Allocations
According to River’s findings, over 40% of companies dedicate between 1% to 10% of profits to cryptocurrency investments. Surprisingly, only 10% of enterprises invest more than half of their net income in this asset class.
Many investments are modest. For example, Western Main Self Storage in Rhode Island recently acquired 0.088 Bitcoin, equating to around $9,830, raising its holdings to 0.43 Bitcoin.
These incremental purchases span numerous industries and collectively contribute to market dynamics.
Business owners are channeling 22% of their profits into Bitcoin.
Our latest report showcases how, in 2025, businesses are embracing Bitcoin at an unprecedented rate.
More details can be found in the pic.twitter.com/Gs9r6LDHxA
— River (@River) September 3, 2025
Understanding Barriers to Adoption
A crucial barrier to wider adoption seems to be a lack of awareness. Recent surveys reveal that only 6% of the American populace is aware that Bitcoin’s supply is capped at 21 million coins.
Moreover, a different poll indicated that 60% of respondents admitted they “lack knowledge” about Bitcoin. Following these insights,
River’s Sam Baker notes that many firms bypass thorough evaluations; it’s not that businesses are rejecting Bitcoin, but rather they are unacquainted with its potential.
Why Smaller Firms are More Agile
The report from River highlights that 75% of its clientele consists of companies with fewer than 50 employees. This means they can navigate decisions swiftly without the encumbrance of layered approvals.
This fluidity allows smaller entities to take risks on Bitcoin adoption, in stark contrast to larger corporations that often experience inertia due to extensive decision-making protocols.
Market and Regulatory Trends Favor Rapid Adoption
Baker elaborates that refined accounting principles and stronger regulatory frameworks are fostering a more encouraging environment for adoption.
At various points this year, Bitcoin ETFs have acquired assets at rates sometimes up to ten times greater than what miners produced. This imbalance, coupled with steady corporate buying, has buoyed Bitcoin’s value significantly.
Although business adoption remains measured and cautious, with many companies opting for controlled allocations, the aggregated impact of numerous small investments is noteworthy. This trend shapes demand in ways that differ from previous growth cycles.
Featured image via Meta, data sourced from TradingView
