In a significant development in the cryptocurrency landscape, Dutch company Amdax has successfully secured over $23 million in funding to create a dedicated Bitcoin treasury firm. This new entity, known as AMBTS, is set to debut on the Euronext stock exchange in Amsterdam.
The initial investment round was fully subscribed, highlighting strong interest from investors eager to be part of this venture aimed at harnessing the potential of Bitcoin.
Chasing the Future of Bitcoin
AMBTS isn’t just another participant; it aims to achieve an ambitious target: accumulating 210,000 BTC. This represents approximately 1% of the entire Bitcoin supply projected to exist, valuing that goal at over $23 billion based on current market prices.
The firm underscores its commitment to enhancing shareholder value by broadening its Bitcoin acquisitions and increasing crypto assets per share, with plans to adapt to evolving market conditions.
A luxury spotlight on Dutch firm Amdax, securing €20M ($23M) for launching a Bitcoin treasury fund. What’s the target? To obtain 1% of Bitcoin’s total supply (~210,000 $BTC)
They’re gearing up for a regulated listing on Euronext Amsterdam, paving the way for potential transformation in the finance sector. pic.twitter.com/Y6RQ30svso
— BlockchainBaller (@bl_ockchain) August 29, 2025
This venture highlights the trend of companies adopting the treasury strategy in Bitcoin, a concept that gained traction in 2020 thanks to influential advocates like Michael Saylor. Organizations vary in their approaches, some incorporating BTC directly onto their balance sheets, while others are dedicated solely to amassing Bitcoin assets.
Businesses Embracing Bitcoin Reserves
The movement toward accumulating Bitcoin isn’t limited to cryptocurrency-centric companies. Other major players have joined the fray, notably including Strategy (formerly MicroStrategy), which boasts the largest corporate Bitcoin reserve of over 632,000 BTC. Tesla, as well as Block, Inc. (previously Square), have also made strategic decisions to keep Bitcoin within their financial portfolios.
Moreover, companies like Japan’s Metaplanet are actively seeking further investments to boost their Bitcoin holdings. Amdax’s launch of AMBTS reflects a growing global trend, with MercadoLibre and Norway’s Aker also significantly enhancing their crypto reserves.
Even beyond traditional settings, the Canadian platform Rumble has entered the mix, revealing its own investments in digital currency, amplifying the movement of firms recognizing Bitcoin’s importance in their long-term plans.
Conversely, startups orienting themselves primarily toward crypto accumulation continue to grow their Bitcoin inventories. Every addition to their holdings effectively reduces the supply in circulation, leading to a tighter market environment.
Game On: AMBTS has emerged intent on establishing a prominent position in the expanding competition for Bitcoin treasury management. With a successful initial funding round and plans for substantial scalability in its Bitcoin acquisitions, the firm is strategically aligning itself among an increasing number of institutions that view Bitcoin as a critical reserve asset rather than merely an investment opportunity.
Image courtesy of Unsplash, data visualization sourced from TradingView
