In an exciting move, Norwegian brokerage firm K33 has announced its intention to integrate Bitcoin into its financial portfolio. The company successfully secured 60 million Swedish krona, equivalent to approximately $6.2 million, to facilitate the acquisition and maintenance of Bitcoin holdings.
This funding was generated through a combination of convertible loans along with new share and warrant arrangements to broaden their investment capabilities.

Significant Funding Achieved: 60 Million Krona
As per K33’s announcement on May 28, a substantial portion of this capital—45 million krona—originates from convertible loans that are interest-free and have a maturity date set for June 30, 2028. These loans offer favorable terms that enable the firm to maximize their investment potential without immediate financial pressure.
The remaining 15 million krona will be accumulated by issuing new shares and accompanying free warrants. Should all warrants be exercised, K33’s total influx could rise to an impressive 75 million krona.
Plans to Acquire Bitcoin Formulated
According to the latest reports, K33 intends to dedicate the entire fresh capital towards what it is calling its Bitcoin Treasury Strategy. With the current market valuation hovering around $108,000 per Bitcoin, this would allow K33 to purchase approximately 57 BTC. Such a strategic acquisition positions them to leverage new service offerings effectively.
I believe that Bitcoin will outperform all other assets over the next decade. My vision for K33 includes robust accumulation of Bitcoin while integrating effective operational synergies within our brokerage.
— Torbjørn (@TorbjrnBullJens) May 28, 2025
Long-Term Growth Perspective
K33’s CEO, Bull Jenssen, expressed optimism on X regarding Bitcoin’s future, labeling it as the “best-performing asset in the next decade.” He emphasized the company’s goal to maximize Bitcoin reserves while harnessing impactful operational efficiencies within their brokerage services.
He further questioned the need for government initiatives in cryptocurrency reserves, stating:
“Why wait for government initiatives when you can create your own crypto reserve?”
Understanding the Risks and Potential Rewards
Interestingly, K33’s stock experienced a slight decline of 1.90% on May 28, echoing some investors’ concerns about the inherent volatility in Bitcoin prices. It is well acknowledged that Bitcoin can fluctuate dramatically, with potential daily changes of 10% or more.
For instance, GameStop witnessed a 10% bump following its announcement of Bitcoin purchases, only to see shares retrace by 10% post-acquisition of 4,710 BTC. Conversely, Paris’s Blockchain Group recorded a staggering 220% increase when they began acquiring Bitcoin.
Establishing a Bitcoin reserve could pave the way for new opportunities. Jenssen conveyed that a considerable BTC holding could empower K33 to initiate Bitcoin-backed lending services and enhance their brokerage functionalities.
With new funds at their disposal, K33 aims to collaborate with neighboring Nordic firms engaged in similar initiatives. Jenssen indicated that their Bitcoin treasury could serve as a foundational element for developing new revenue streams and innovative product concepts.
Featured image by Unsplash; data sourced from TradingView.