A recent video from a notable event in Detroit has ignited conversations across various social media channels, featuring renowned Grammy-nominated artist Big Sean encouraging his fans to explore cryptocurrencies. This moment took place at the Stand With Crypto event in Michigan, aimed at the digital asset community, where Big Sean electrified the audience with his performance.
During his vibrant speech, Big Sean passionately urged attendees to consider investing in prominent cryptocurrencies like Bitcoin, Ethereum, and Ripple, generating significant buzz.

Big Sean’s Inspiring Call to Action
The footage, which has gone viral across platforms like TikTok, Instagram, and YouTube, showcases Big Sean engaging the audience with compelling exhortations. He declared, “Now is the time. Invest in crypto immediately. Do it tonight; you’ll see returns! Bitcoin, Ethereum, Ripple—get in on it, I’m telling you. This is a no-brainer; act now as prices are about to rise,” captivating the crowd with his enthusiasm.
His message resonated deeply, eliciting excitement from the audience, many of whom were seasoned crypto investors. The atmosphere was enriched with activities; attendees browsed an NFT gallery and enjoyed a lively crypto carnival.
Ripple’s name received substantial emphasis during his speech, especially since XRP has been primarily associated with financial systems and international payments rather than the entertainment sphere. Big Sean’s mention signifies the growing recognition and credibility of XRP within mainstream discussions about cryptocurrencies.
Supporters of XRP argue that this digital asset is now on par with giants like Bitcoin and Ethereum, particularly following its impressive performance, which has secured its status as the third-largest cryptocurrency by market cap.
What began as a typical remark transformed into one of the standout moments of the event, underscoring the profound impact that celebrity endorsements can have on the wider adoption of cryptocurrencies.
The Rise of Celebrity Crypto Advocates
Over the last decade, entertainers and athletes have increasingly joined the cryptocurrency movement. This trend peaked during the 2021 bull market, with numerous celebrities openly supporting various cryptocurrencies and NFTs.
While enthusiasm from celebrities has tapered in the current market phase, prominent endorsements continue to wield substantial influence. For instance, the launch of meme coins by figures like Donald and Melania Trump exemplifies how deeply ingrained digital assets have become in popular culture.
Another significant figure in this realm is Elon Musk, famed for his social media presence and advocacy of several cryptocurrencies. Kanye West has also stepped into this landscape with his own meme coin, YZY, generating a mixed response from the crypto community; some deem it just another celebrity fad.
As of now, XRP is valued at approximately $3, reflecting the shifting dynamics within the cryptocurrency market.