The ongoing debate about the integration of Bitcoin into corporate finance was prominently featured at the Bitcoin 2025 event. Strive Asset Management CEO, Matt Cole, seized the spotlight as he placed a bold call to Meta Platforms’ CEO, Mark Zuckerberg, urging him to consider converting part of the company’s substantial cash reserves, currently estimated at $61 billion, into Bitcoin.
Matt Cole’s Push for Bitcoin Adoption
In front of a captivated audience in Las Vegas, Cole illustrated the risks of maintaining a significant cash position and short-term Treasuries. He emphasized, “Adopting Bitcoin for corporate treasuries has never been more imperative,” highlighting the cryptocurrency’s rising market being valued over two trillion dollars.
“Faced with a global crisis in fiat currency, the M2 money supply continues to expand daily. As this happens, the real value of our cash holdings diminishes,” Cole stated. He pointed out that traditional inflation metrics may underestimate the actual decline in purchasing power, particularly when taking into account the soaring values of assets like real estate and stock markets. “Holding cash is becoming less effective for generating shareholder value; it’s an outdated strategy,” he remarked.
Linking this issue to the rapid evolution of AI, Cole warned about the potential upheaval in established industries, suggesting that similar to the transformative impact of the internet, AI could result in significant turnover within the S&P 500. “Historically, we’ve seen a 50 percent turnover in the index over three decades. We believe that a comparable disruption lies within the next decade due to AI,” he urged the audience to take heed.
Cole predicted significant growth opportunities for Meta, stating that while he doesn’t foresee the company dropping from the S&P 500, it could well ascend to the top slots if it adeptly embraces both AI and Bitcoin in its strategy.
Closing his call, Cole humorously referenced Zuckerberg’s goat naming tradition: “You’ve already named your goat Bitcoin. Now, let’s take the next step and adopt Bitcoin into your treasury strategy to enhance shareholder value.”
It’s time for Meta to embrace Bitcoin and enhance long-term shareholder value!
— Matt Cole (@ColeMacro) May 28, 2025
Could Meta Be a Pioneer?
Cole’s heartfelt appeal sparked significant reactions from financial analysts and market leaders. Notably, Bloomberg’s Eric Balchunas remarked on social media that it seems almost inevitable for a major US corporation to integrate Bitcoin onto its balance sheet and suggested that Meta could be the frontrunner in this pivotal transformation.
He contended that for a corporate giant like Meta or Microsoft to adopt Bitcoin, it would hold far-reaching implications compared to smaller firms’ previous efforts: “If a major player like Meta adopts Bitcoin, it could send shockwaves through the market akin to when a public figure like Tom Hanks tested positive for COVID,” he remarked.
When a remark surfaced about Tesla already having taken the initiative four years prior, Balchunas acknowledged the point but elaborated, “Tesla’s involvement was a groundbreaking step, yet it didn’t hold the same weight as what Meta or Microsoft would represent.”
Nevertheless, skeptics were quick to surface. Larry Tabb from Bloomberg pointed out the lack of immediate utility Bitcoin would provide Meta: “They don’t have a direct interaction with Bitcoin in transactions; there’s no income-generating capability. It seems like an investment ploy rather than a strategic necessity.” He metaphorically compared holding Bitcoin to buying into an S&P 500 ETF without dividends, suggesting two approaches: either pursue an investment strategy or return funds to shareholders.
Yet, Balchunas reiterated that the primary goal of such a move would be to enhance “shareholder value,” restating, “the market will determine the viability of this approach.”
Insights on Zuckerberg’s Bitcoin Perspectives
Outside the realm of finance, industry founders speculated about Zuckerberg’s views on Bitcoin. Lyle Pratt of Vida Global identified Meta as a potential leader in corporate Bitcoin integration, noting Zuckerberg’s unique voting power and prior attempts at digital currency. Pratt humorously quipped that Zuckerberg might not want his rivals, the Winklevoss twins, to gain further Bitcoin.
David Marcus, a former Meta executive involved with the Libra initiative, emphasized that Zuckerberg appreciates Bitcoin’s potential, reinforcing the possibility that Cole’s efforts might resonate with Meta’s leadership.
Strive’s proposition will be put to a vote at the upcoming Meta annual meeting, and Cole’s move aims to increase the pressure on Meta’s board to reconsider their position. So far, the board has officially refrained from engaging with Cole’s challenge.
As of now, Bitcoin is trading at approximately $107,948.
