In an unexpected twist, the Trump family has made headlines with their entry into the cryptocurrency landscape. Their new token, World Liberty Financial (WLFI), made its public debut on September 1st, resulting in a surge that reportedly added over $5 billion to their wealth.
The launch generated immense interest, with trading exceeding $1 billion within just the first hour, propelling WLFI into the top tier of global cryptocurrencies.

Donald Trump is designated as “Co-Founder Emeritus,” while key family figures, including Eric Trump, Donald Trump Jr., and Jared Kushner, collectively hold 60% ownership of the cryptocurrency.
Market strategies leverage Trump’s branding, prominently featuring phrases like “Inspired by Donald J. Trump” along with his image, positioning WLFI as potentially more valuable than the family’s extensive real estate portfolio.
Financial Disparities Amidst Cryptocurrency Success
The timing of WLFI’s launch is particularly striking, as inflation continues to burden the American public. According to the USDA’s Food Price Outlook, grocery prices are projected to increase by 3.4% this year—significantly above the historical average.
Tariffs initiated during Trump’s presidency have compounded financial stress, leading families to face approximately $2,400 in increased costs each year. As many Americans tighten their belts to manage their finances, the stark contrast between the Trump family’s booming digital fortune and the economic struggles of everyday citizens becomes apparent.
Senator Patty Murray has publicly called out Trump, stating that families are enduring their highest tariff rates since the onset of the Great Depression.
Controversy Surrounds Trump’s Crypto Ventures
Critics are voicing concerns about the potential conflicts of interest arising from Trump’s simultaneous roles in governance and the cryptocurrency space.
World Liberty Financial has made moves to partner with institutions like the Pakistan Crypto Council and is gearing up to launch a stablecoin (USD1) alongside a mobile platform, solidifying its presence in the financial ecosystem.
Nonetheless, oversight organizations caution that many of the family’s cryptocurrency holdings are as yet unproven in legality and market surveillance. The administration’s supportive crypto regulations have raised eyebrows, suggesting potential favoritism toward platforms like WLFI.
At this juncture, the Trump family’s venture into cryptocurrency appears highly profitable. However, the long-term viability of this wealth, and the possible political implications, remain to be determined.
Image sourced from ChatGPT, WLFI trading analysis from TradingView.