Walmart-Linked Fintech Launches into Digital Assets Now

OnePay, a financial technology initiative closely associated with Walmart, is set to integrate cryptocurrency functionalities into its mobile application by the year 2025. According to reports, users will be eligible to transact with prominent cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH), marking a significant enhancement to OnePay’s existing financial service portfolio, which currently focuses on savings and payment cards.

Expansion into Cryptocurrency

Recent reports indicate that the cryptocurrency transactions will be facilitated through a partnership with Zerohash, a reputable firm specializing in secure custody and settlement for digital assets. This collaboration implies a strategic decision by OnePay to utilize established infrastructure rather than developing all necessary capabilities in-house.

Walmart-Linked Fintech Launches Into Digital Assets Now

Since its inception in 2021, OnePay, primarily owned by Walmart, has received initial investments from Ribbit Capital and has been progressively enhancing its banking functionalities.

Collaborations and Future Offerings

In addition to cryptocurrency, OnePay is partnering with Synchrony to rejuvenate Walmart’s credit card offerings. As reported by Reuters, an announcement from Synchrony on June 9, 2025, highlighted the impending reintroduction of credit card programs, anticipated to debut this upcoming fall.

The mobile app is also planning to introduce features like savings accounts and buy-now, pay-later programs, providing users with a comprehensive financial ecosystem. Additionally, users may be allowed to convert cryptocurrencies into traditional currency, usable for purchases at Walmart or settling credit balances, although specifics remain to be clarified by company representatives.

Initial Access and Offerings

Reportedly, OnePay plans to start its cryptocurrency offerings primarily with Bitcoin and Ethereum, aiming to keep it simple for initial users. Information regarding transaction limits, fees, and geographic restrictions has yet to be disclosed; these factors may evolve as the launch date approaches.

The projected launch timeframe for these new features is late 2025, with the credit card offerings expected to arrive in the fall, though no specific launch date for the cryptocurrency aspect has yet been established.

Challenges and Regulatory Environment

In the current landscape, both state and federal regulators are closely monitoring consumer applications that venture into cryptocurrency transactions, and the compliance landscape could significantly affect the speed at which OnePay can roll out its new features.

As per reports, there have been no detailed public disclosures regarding the cryptocurrency services from the company. Both Walmart and OnePay have chosen not to comment on this matter, leaving open the possibility of a gradual rollout limited to select user groups or states initially.

Implications for Users and Shoppers

If OnePay’s plans were to materialize effectively, Walmart shoppers engaging with OnePay might gain a straightforward avenue for accessing BTC and ETH without needing to register with a specialized cryptocurrency exchange.

Observers and analysts will be particularly attentive to the fee structure, the safety of user deposits, and the app’s policy regarding cryptocurrency transactions – whether these will be executed directly in-store or if conversion to fiat currency will be necessary beforehand.

Image credit: OnePay, financial chart from TradingView

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Emily Walker
Crypto News Editor

Emily brings structure, clarity, and journalistic integrity to Bitrabo’s daily news coverage. With years of experience in tech journalism, she ensures that every headline, update, and developing story is accurate and impactful. From breaking regulatory news to market movements, Emily’s editorial oversight keeps Bitrabo’s news content timely, trusted, and engaging.