Recent developments indicate that prominent family offices are increasingly turning to XRP, which has raised eyebrows among market analysts. This trend could significantly impact the demand for the cryptocurrency.
Jake Claver, CEO of Digital Ascension Group, revealed intriguing insights. During a casual encounter, he learned that members from a high-profile family associated with a leading US food brand were discussing substantial investments in XRP. In additional conversations with various family offices, Claver found a growing interest in incorporating XRP into their investment strategies.
Family Offices and Long-Term Strategies
According to Claver, these family offices prioritize long-term financial health over immediate profits. He pointed out that only about 38% of global family offices currently consider venturing into cryptocurrencies, yet some are contemplating XRP as a potential hedge against economic uncertainty.
Claver articulated a philosophy shared by many seasoned investors: “It’s vital to get rich once and then protect that wealth.” This approach often involves establishing a foundational investment complemented by a strategic mix of diverse assets.
The Rise of ETFs and Market Dynamics
Recent reports show that newly launched XRP exchange-traded funds (ETFs) have drained a considerable amount of supply from various trading platforms and over-the-counter (OTC) markets. Over 400 million XRP have been secured by these ETFs, accumulating an impressive $887 million in inflows. As of now, total assets linked to these ETFs have surpassed $906 million.
Investors are noticing varying reports on timing, with some considering these shifts within a nine-day window since launch, while others look at a broader 15-day timeframe. The XRP price has remained stable around $2, yet many are keeping a close eye on whether growing ETF demand could influence this stability.
Stellar XRP Velocity: An Upsurge in On-Chain Activity
“Such an upswing indicates high liquidity and extensive participation from traders or significant movements by large holders.” – By @CryptoOnchain
Full analysis pic.twitter.com/H04OICWRIW
— CryptoQuant.com (@cryptoquant_com) December 4, 2025
Holder Distribution and On-Chain Insights
Blockchain analytics reveal approximately 7 million XRP wallets exist, with nearly 50% of them containing fewer than 100 XRP. This concentrated ownership raises questions among analysts about the potential for price volatility should larger investors step in.
On December 2, CryptoQuant highlighted a notable spike in the XRP Ledger’s velocity metric, reaching a yearly high of 0.0324. This surge was triggered by significant transfers and increased activity on the ledger. Reports indicated that several large holders were moving XRP at unprecedented levels this year, signaling that substantial players may be repositioning their investments.
Key Observations for Investors
Market watchers believe it is crucial to monitor ETF inflows, on-chain metrics like velocity, and the public disclosure of investments from large family offices. Ripple’s established relationships with certain banks and projects often feature in discussions about institutional adoption, although competing platforms are also vying for significant market presence with financial institutions.
The current landscape exhibits a blend of robust market activities, notably through ETF inflows and a notable shift in velocity. Alongside ongoing rumors of billionaire investments, there appears to be an uptick in institutional interest, with narratives surrounding family offices adding additional dimensions to market interpretations.
Featured image from Unsplash, chart from TradingView
