The growing interest in XRP ETFs reveals a significant shift in how institutional investors perceive cryptocurrency. According to Canary Capital’s CEO, interest is not just from traditional investors, but also from pension funds and insurance companies who are now considering regulated products.
“In the initial phase of launching a new ETF, retail investors are generally the first to engage,” the CEO stated in a recent interview. This shift is noticeable as calls from institutional investors have surged shortly after the launch, marking a pivotal moment in the evolution of crypto trading options.

He explained that XRP is well-recognized across Wall Street for its functionality within the financial ecosystem. Its role as a foundational asset makes it an appealing choice for those looking to diversify into cryptocurrencies.
The Rising Popularity of XRP ETFs
In a conversation with wealth management experts, the CEO discussed how crypto ETFs, particularly those focusing on single assets like XRP, have gained traction across both domestic and international markets. The key takeaway was clear: accessibility and trading efficiency significantly influence investor choices.
“While we perceive retail participants as crucial,” he noted, estimating that around “25-35%” of investments are coming from this segment, the majority of interest lies with more nimble traders looking for quick returns. “Currently, about 65-75% of our flows are from these fast-moving capital sources,” he added.
Despite this influx, the CEO believes that the enduring consumer base for such products will be found within financial advisor communities. “ETFs offer a straightforward investment method that advisors can easily manage and present to clients,” he remarked.
For retail investors, he pointed out that the current trading environment is marred by high costs. “Many individuals are facing exorbitant transaction fees that can reach up to $100 per trade on exchanges,” he noted, highlighting a significant barrier to broader participation.
By contrast, ETF structures present a more cost-effective alternative, lowering transaction costs considerably. “With ETFs, the cost per transaction is vastly reduced, and management fees are often just around 1%,” he explained.
The CEO further elaborated on an often-overlooked factor affecting ETF demand: market basis. He mentioned how the difference between spot and futures markets can create attractive trading opportunities, influencing overall demand for ETFs and impacting their performance.
“The basis dynamics are driving current interests in crypto ETFs,” he stated, noting that fluctuations in Bitcoin spot ETFs have been linked to shifting spreads. For XRP, these conditions have been particularly favorable since its launch.
“The introduction of XRP ETFs has been successful for us,” he affirmed, pointing out that consistent net buying has been observed despite turbulent market conditions.
He also praised the overall performance of XRP ETFs in the United States, citing that they have not experienced a single day of outflows since their launch, even when market sentiment has been bearish.
As of the latest updates, XRP’s market price is noted to be around $1.92, reflecting the ongoing investor confidence in the asset.