London, UK – [Wednesday 25th of June 2025] — In a groundbreaking move, Chelsea FC, in collaboration with DataDriven Sports, introduces SportID, a revolutionary data management platform developed under the auspices of CFC Innovations and the Collaborative Research Hub (CRH) (https://www.datadrivensports.com/crh). This innovative initiative transforms how athlete statistics and insights are collected, organized, protected, and utilized.
SportID offers each player a robust, centralized Identity and Analytics Profile, housed within a cutting-edge AI-enhanced platform aimed at improving strategic decisions for coaches, analysts, healthcare professionals, agents, and athletes themselves.
Utilizing advanced ID technology, SportID brings forth five pivotal advantages:
Comprehensive athlete data control: Players gain the ability to gather, oversee, and leverage their career statistics while building authentic connections with fans.
Optimized player growth: Clubs and agents can access tailored performance analytics and high-quality data that streamline career advancement.
Improved interdepartmental collaboration: Enhanced data integration fosters efficient communication between athlete management and operational teams.
Proactive performance monitoring & injury mitigation: State-of-the-art analytical tools are employed to maximize performance and minimize injury likelihood.
Originated in close partnership with Chelsea’s performance and athletic divisions, SportID will soon be extended to the wider sporting community worldwide.
“Through CFC Innovations, we are not merely implementing technology – we are collaboratively developing it with top industry leaders,” stated Mark Thompson, Director of CFC Innovations. “SportID exemplifies how data and technology can ethically enhance sports performance and professional pathways.”
About CFC Innovations
CFC Innovations is Chelsea FC’s global initiative focused on discovering, developing, and applying cutting-edge solutions in performance analysis, technology, fan engagement, and sustainability in synergy with prominent partners and emerging start-ups.
About DataDriven Sports
DataDriven Sports is a pioneering cloud-based platform that provides state-of-the-art AI-powered identity management solutions. The platform emphasizes privacy, security, and agency over personal information, empowering users to manage and profit from their digital assets within a safeguarded environment.
For media inquiries:
DataDriven Sports
Jessica Branford — Marketing Director of DataDriven Sports
[email protected]
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