Recent findings from an Openreach report reveal a seismic shift in investment trends across the UK, with Liverpool emerging as the frontrunner for cryptocurrency investment. Approximately 13% of Liverpool’s population actively engages in cryptocurrency trading, contrasting sharply with other major cities. Meanwhile, in London, statistics indicate that 24% of its residents engage with dating apps frequently, a stark difference from the national average of just 4%.
Liverpool Emerges as a Crypto Pioneer
According to recent survey data, Liverpool leads the pack in commitment to digital currencies. It boasts a staggering 13% of its residents participating in crypto investments—far exceeding any other UK city. This surge in interest indicates a robust local enthusiasm for cryptocurrencies like Bitcoin and Ethereum. Many inhabitants report checking cryptocurrency prices multiple times a week, with some even logging in daily to stay updated on market fluctuations.
Online Engagement Maintains Momentum
The data highlights that the average UK citizen spends around three and a half hours online daily, and 20% of survey participants admit to exceeding five hours in front of screens. Weekend online habits mirror those during the week, with a notable 64% claiming they are most active between 11 PM and 6 AM. Among this group, a significant 19% prefer accessing YouTube during late hours, reflecting a combination of work-related browsing and habitual late-night activity.
Regional Dynamics in Digital Engagement
Additionally, cities in northern England exhibit distinct patterns in social media use. In Manchester, for instance, a remarkable 27% of locals use Instagram regularly, the highest in the country. Sheffield shows an impressive 32% of its residents frequently active on TikTok, with 30% streaming music daily. This tech-savvy city also leads in screen time, with 32% of inhabitants spending over five hours online. In contrast, Brighton’s similar figure stands at only 11%.
Screens and Well-being: A Need for Balance
Insights from the survey indicate rising concerns over excessive internet use. About 43% of respondents express feelings of time wasted online, while 37% admit to concerns about “doom-scrolling.” Furthermore, one-third of participants would prefer to reduce their screen time for enhanced relaxation. These findings underscore a growing desire for balance, as individuals navigate work, social media, and streaming platforms.
According to experts, these regional disparities offer invaluable insights for targeted local initiatives and marketing strategies. Katie Milligan, Openreach’s deputy CEO, emphasized the importance of recognizing how different communities are adapting to the digital landscape, alongside the acknowledgment of the need for digital breaks. Thus, while the UK remains increasingly connected, many are also striving to find equilibrium in their online lives.
Featured image from Unsplash, chart from TradingView
