Ripple Expands Reach into Traditional Financial Markets
Ripple, the blockchain-focused technology company, is making significant strides into conventional finance as it positions itself within Wall Street. The firm is emerging as a contender in the leveraged ETF funding market, a space traditionally dominated by major banks.
Introduction of Ripple Prime
According to a recent report from the Wall Street Journal, Ripple has launched a service known as Ripple Prime, aimed at providing funding for leveraged exchange-traded funds (ETFs). These ETFs are designed to track the daily returns of individual stocks and significant indices at multiples of their respective values.

Ripple Prime generates revenue by offering financial contracts to ETF managers, allowing them to track stock returns with leverage while charging fees for these services.
Example of Ripple’s Engagement
The WSJ article highlights Ripple’s funding involvement with the Tradr 2X Long SNDK Daily ETF, pointing out that this particular leveraged ETF compensates Ripple approximately 8% annually. However, the exact revenue figures from Ripple’s leveraged ETF activities and the utilization of XRP and the XRP Ledger in these transactions remain unreported.
Market Dynamics Favoring Ripple
The U.S. leveraged ETF market is thriving, managing over $256 billion in assets across 593 ETFs, as reported by Morningstar Direct. This substantial market size explains Ripple’s interest, particularly as the constraints imposed on banks due to capital and risk regulations have opened new avenues for financial firms like Ripple.
Strengthening Institutional Relationships
In addition to its entry into leveraged ETFs, Ripple is also enhancing its offerings to institutions. The company has expanded its collaboration with the hedge fund Brevan Howard, providing prime brokerage, clearing, and financing services across various asset classes. These initiatives signal Ripple’s ambition to establish a more robust presence in the institutional framework of traditional finance, marking a notable shift beyond its initial focus on cryptocurrency.