The House of Doge, which serves as the official corporate extension of the Dogecoin Foundation, has unveiled an exciting new mobile application named “Such.” This app is designed to streamline how users can hold and spend DOGE, offering small business owners and independent sellers customizable tools to facilitate its integration into everyday transactions.
In a recent announcement on X and a press release dated January 20, House of Doge indicated that Such is set to debut in the first half of 2026. The platform will feature a self-custodial wallet, robust transaction tracking, and a commerce functionality known as “Hustles,” aimed at simplifying the process for individuals eager to sell goods and services for DOGE.
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House of Doge identifies Such as its inaugural product, with more offerings expected to roll out shortly thereafter. The application is crafted to minimize barriers for both buyers and sellers in DOGE transactions, encouraging greater adoption and usage of the cryptocurrency in retail environments.
According to Timothy Stebbing, Chief Technology Officer at House of Doge, the vision for Such is deeply rooted in the grassroots commerce culture fostered by the DOGE community. “We have witnessed countless individuals within the Dogecoin community initiating ventures—be it artists marketing their creations or entrepreneurs offering services. Everyone seems to be pursuing a personal venture nowadays,” he commented. “Our goal is to empower anyone to embark on their entrepreneurial journey with Dogecoin through the Such app, enabling seamless transactions with just a few clicks.”
The DOGE Foundation’s official account mirrored these sentiments, boasting the app’s upcoming release and emphasizing its focus on self-custodial wallets, real-time transaction monitoring, and merchant tools tailored for a variety of products and services.
The development team at @DogecoinFdn and @Houseofdoge proudly introduce the Such app, launching in the first half of 2026. This innovative app enhances interaction and boosts utility for Dogecoin users.
Features at launch will include:
– Self-custodial Dogecoin wallets
– Real-time transaction tracking
– Merchant tools for easy sales— Dogecoin Foundation (@DogecoinFdn) January 20, 2026
As per a recent press release, the Such app development team, consisting of twenty members and based in Melbourne, Australia, initiated the project in March 2025. They are utilizing open-source technology from the Foundation, with an eye towards the scheduled rollout in early 2026.
Marco Margiotta, CEO of House of Doge, emphasizes that Such is not merely another wallet solution. “Our aim is to transcend the typical wallet application model. We are introducing a wealth of unique features, combined with ease of use, stemming from our team’s extensive experience,” Margiotta remarked. “We envision Dogecoin transforming into a viable global decentralized currency. By developing our unique solution, we aim to usher individuals onto that path alongside our numerous strategic partnerships.”
The promotional campaign for the Such app also includes a character named “Kubo,” who is set to guide users through its various functionalities. The character embodies the vision that Such is “much more than a wallet” and serves as a means for users to kick-start their entrepreneurial efforts and sell products and services via Dogecoin upon launch.
In conjunction with this release, the announcement links Such to Brag House Holdings Inc., House of Doge’s merger partner, which trades on Nasdaq under the ticker TBH. CEO Lavell Juan Malloy II pitched the app as a bridge between community interaction and monetization. “The Such app is the next evolution in fostering how communities connect, innovate, and execute transactions in an increasingly digital economy,” he stated. “It offers users the ability to create, earn, and engage with Dogecoin—not just as a concept, but as a tangible currency. This isn’t just about innovation; it is about democratizing access to opportunities through digital avenues.”
At the time of this release, DOGE was trading at $0.12522.
