Recent developments reveal that World Liberty Financial (WLFI) is preparing to launch a new branded debit card. This card will allow users to link with Apple Pay, enabling transactions using its USD1 stablecoin.
The announcement was showcased at Korea Blockchain Week by co-founder Zak Folkman, who indicated that both the card and a related retail application are set to be unveiled shortly as the company seeks to expand its footprint in Asia.
Revolutionizing Wallets with USD1
As highlighted in various company announcements, the new card will allow holders to integrate their USD1 balance with Apple Pay, facilitating seamless transactions at merchants that embrace contactless technology.
WLFI’s app aims to combine traditional peer-to-peer transactions with integrated trading functionalities, mirroring the frameworks of successful retail fintech apps. This innovative move seeks to encourage the everyday utilization of the USD1 stablecoin.
Strategic Partnerships for Asian Expansion
In a bid to broaden its reach, WLFI has entered into a memorandum of understanding with Bithumb, one of South Korea’s preeminent exchanges, to explore collaborative efforts and increase distribution across the Asian markets.
Excited to announce that @worldlibertyfi is stepping into the spotlight with updates from @zakfolkman at KBW!
The rollout of our debit card and retail app is just around the corner!
Join us on this journey as we link USD1 with Apple Pay, delivering a unique experience similar to “Venmo meets Robinhood.” pic.twitter.com/nPxCO6xn4Z
— Jacquelyn Melinek (@jacqmelinek) September 23, 2025
Industry analysts suggest that collaborating with a local exchange will significantly enhance WLFI’s outreach in Korea and neighboring regions, where mobile payment solutions are already prevalent.
This initiative signifies WLFI’s pivot from previously trying to establish its own blockchain, emphasizing a technology-agnostic approach moving forward.
Understanding Tokenomics and Governance
Current insights into WLFI’s token supply structure spotlight the circulating volume, which is approximately 27 billion tokens out of a planned total of 100 billion at launch. This distribution includes allocations for corporate interests, partnerships, liquidity, and public offerings.
In a decisive move, token holders demonstrated overwhelming support, with a staggering 99.94% vote favoring the trading of the WLFI token. Such figures are pivotal for fostering investor confidence and establishing the project’s market credibility.
Market Reactions and Price Movement
Market dynamics responded cautiously, with WLFI’s token experiencing a dip of around 10% following the announcement, amidst a backdrop of broader market fluctuations, as reported by various price monitoring platforms.
This decline correlates with recent price movements impacting numerous cryptocurrencies, creating an atmosphere of uncertainty as WLFI advances its retail initiatives. Observers will be keen to determine if this news spur market demand or further short-term selling pressures.
Addressing Regulatory Challenges Ahead
Experts warn that integrating a stablecoin with prominent payment infrastructures raises numerous regulatory and custody challenges.
Key considerations for WLFI include securing Apple Pay integration, obtaining necessary approvals from card networks, ensuring reserve transparency for USD1, and complying with anti-money laundering regulations. Failure to address these factors could result in delayed rollouts or restrictions in various jurisdictions.
Featured image from Meta, chart from TradingView
